PRIME for Life – Prevention and Early Intervention

Prime for Life ® is an evidence-based motivational prevention, intervention and pretreatment program specifically designed for people who might be making high-risk choices. This includes, but is not limited to, impaired driving offenders, college students and young people charged with alcohol or drug offenses. It is designed to alter drinking and drug use behaviors by changing beliefs, attitudes, risk perceptions and motivations. It also increases knowledge of reducing their risk of alcohol- and drug-related problems throughout their lives. Because Prime for Life® includes both prevention and intervention content, it is also designed in a way that serves universal, selective and indicated audiences with program delivery options for each.